Target+Groups

Target Groups:
Environmentalists-

// A philosophy with concerns for the environment. // // An environmentalist is someone who is vocal about the environment and practices waste management. Environmentalists encourage the management of the national environment. They do this individually, but also through political change. They believe humans participate in the ecosystem. Since this is a rather new political movement, the age demographic tends to be younger. However, there is a new movement known as the green seniors. Environmentalism covers such a broad spectrum of voters, which makes it a powerful movement. This group’s view can range from global warming, pollution, endangered species, and many other areas. Environmentalism is not strictly conservative or a liberal point of view. There are free market environmentalists who tend to be conservative republicans. Yet, there is also evangelist Environmentalist. They believe that business will use a good moral compass to determine environmental issues that effect our industry. These businesses will maintain a strong environmental conscience while making good cost/ analysis procedures in making decisions. // // With all the groups that have formed to protect our environment, it is obvious many americans are concerned with these issues. Our party is going to be reaching out to many people concerned with the environment by giving a speech to save the polar bear rally. Ms. Leng will also be appearing at a local animal shelter and is meeting with environmentalists from all over the country. Disney's friends for change will be endorsing Ms. Leng. This Group includes Demi Lovato, The Jonas Brothers, Debby Ryan, Selena Gomez, and many more stars helping to save our planet. The Disney stars have a young demographic following, some of them not even voters. However, their parents listen to their children's opinion, even political which make them favor this movement. Environmentalism is a "feel good" trend that everyone can agree on which makes parents feel closer to their children. Our Disney friends have made "One person can make a change" their slogan. It's easy and catchy and will be very effective. //

Working Class-

// Describes people employed in lower earning jobs. These people are usually struggling financially and have been affected by the recession. Most have families they need to support and are typically dependant on hourly wages. The working class is usually people dependant on physical labor or manufacturing jobs. They are suspicious of management and upper management. For this reason, they usually join a labor union to help them fight for better wages and working conditions. A working class family spends their wages on sustaining a family, and little is left over for entertainment, education, or cultural interest. They depend on government to protect and provide for them, since they can’t do it on their own. They typically are registered democrats following in their parents political beliefs.//

//There are many struggling Americans today. These people want to improve their income,but don't know where to turn. This is why Ms. Leng will be reaching out to the working class to improve their income and their lives. She will be meeting with labor leaders all over the country to hear about workers' struggles and what she is going to do to solve these issues. Oprah WInfrey will be endorsing our candidate and will also be hosting her on her show. Oprah had a difficult childhood, therefore she can relate to the struggles of many American's. As Oprah once said, "Every one of us gets through the tough times because somebody is there, standing in the gap to close it for us." That somebody, is the fixer party.Oprah's endorsement is powerful and influential. Her name represents caring which is what we stand for.//